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They say life is too short to wear boring jewellery and I for one totally agree. TIARA was born out of my sheer love for jewellery from childhood as my father is too into jewellery business and I grew up looking beautiful fashion jewellery that my father use to Import ,but i decided I wont buy rather ill design and get it tag lined “MADE IN INDIA” that what sparkles to make a statement.
During my roller coaster years at NIFT Gandhinagar, we explored, experimented, tried and tested traditional, fine and statement/ costume jewellery. Costume jewellery or as I like to call it “experimental jewellery” tends to offer what any designer would dream of – the chance to go wild with their designs & imagination. It gives us the freedom to seamlessly blend bold patterns with some delicate jewellery, or loud hues with simple yet elegant textures. Falling in love with statement jewellery was easy – who doesn’t like to make a dramatic entry after all?
After my graduation in 2012 , I worked as a jewellery designer in one of the known jewellery store of Ahmedabad for 4 years ,but after taking a good experience decided on venturing out on my own to create a brand that would let its jewellery speak for itself. I pitched a rough business sketch to my husband and in-laws cum mentors who helped me with the initial capital and a truck load of business tips. Thus started my design journey that saw crazy work/ panic hours, sleepless nights, , meetings, collaborations, exhibitions et al. A big shout out to social media for making it so convenient for young entrepreneurs and online sellers like me to connect directly with our customers and jewellery boutiques – be it national or international.
Tapping into the Ahmedabad market with hand made brass jewellery collection was a risk well taken as the designs were lovingly accepted and highly appreciated by the audience. It’s truly said that happiness is handmade. Handcrafting every single design and pattern is the philosophy we live by at TIARA .
My family and friends have been a tremendous support and a constant encouragement in establishing TIARA and taking my passion for Handmade jewellery to the next level. With constant inspiration from the radical world around me, I live to create timeless bold elegance. And we hold our retail outlet in Ahmedabad.
(Founder & Designer)